Analyst estimates suggest that between 70% and 90% of enterprise data is unstructured, a massive untapped source of competitive advantage. While structured data tells you what happened, unstructured data tells you why. Unlocking it is like turning a static photo into a full-colour film.

When it comes to data, most organisations focus on the shiny things — the dashboards, AI pilots, and predictive models. But behind every valuable insight lies something less glamorous yet absolutely critical: the scaffolding that holds the whole data ecosystem together. That scaffolding is DataOps.